May 25, 2010

How to Screw Your Brand for A Lot of Money

There I was yesterday, comfortably lying on my bed, shoes and socks off, resting my feet after all the walking I had to do. Well, I choose to do, but that's not the matter here. Point is that the TV was on, but I wasn't paying much attention and instead I was browsing on my de-lovely Nagi. Then, I glanced at the TV and saw this... thing. Well, it's not a thing, but a ... an absurdity. This made me think about how utterly stupid the world can be when it's entirely ruled by money with not even a speck of common sense.

You've probably see how nowadays series and sitcoms have sponsors. These sponsors are anounced everywhere, and often related with the given series, with a line like "This shows has been brought by..." and so on. Then, depending on the expected audience so is usually the sponsor. (I guess this is actually chosen by the sponsor, since they want to reach their target market.) For some reason Supernatural is sponsored for us by Concha y Toro, a brand of wine. I would put a car brand or beer or fast food, or jeans, but wine... that's too sophisticated for Supernatural. However, wine, all in all still goes along. Some other shows get shampoo brands, make up brands, photo cameras, phones and so on.  Yeah, so far so good and so boring you don't even look at them, right? Right.

Well, this is kinda how the shock came. Today I discovered which brand in the sponsor of a certain series called "Vampire Diaries". This series is like Twilight Weekly. Yeah, I know, like two movies and I-have-no-idea-how-many books weren't nearly enough, if not too much already. Then again I guess today's youth craves to taste the chalice of pathetic and abhorrently corny. Then again, if I think about it, they totally deserve the sponsor they have.

Yep. Vampires, TEEN vampires to it, are being sponsored by pads, tampons and daily liners. Now, thinking like any regular women out there (unless I'm mistaken) they are being sponsored, actually, by menstruation. So, if there is a connection there like, 'oh teenager girls like these young, handsome vampires and all of them want to be the young, beautiful heroine, and they all are having their first period and suffer from it! How about we bomb them with our product?', I think they kinda... didn't get it well. Lemme elaborate what we all already know by now. Vampires consume blood. Vampires are sponsored by pads. Pads that are ment to be used during menstrual periods. Menstruation that is blood couming out of you for days. One word: Ewwwwww!

Oh, and "daily liners" do not cover it. Kotex, in every mind means "menstruation". Sorry. I really think they should give up this series and maybe go for... "Glee"? "Gossip Girl"? "Trauma"?

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