Feb 13, 2012

Waiting Times

One of the most common complains you get from users, customers and people in general, is about the "quality" of the service and a big part of it is related to the waiting time. Somehow no matter hoy much the seller or the clerk smiles at you or how speedily they try to help your with your request, the impression is always the same: the service sucks. And the service sucks because "in other countries" they do it much more pleasantly and much faster. The statistics curiously are never there, but the general argument to hold up this impression is "in other countries is not like this".

After unsuccessfully trying to revive my mobile line yesterday, today I went to the place where the service could be restored - so I was told. It was a nice, late winter day, kinda chilly but pretty and shiny, so I merrily went to the company's store only to find out that the service couldn't be fixed because my ID was expired. Say what?? Yes, my old, handwritten, notebook-like ID was expired. The clerk asked for my Driving License... but I only had my Costa Rican one with me, so that didn't work. A bit disheartened, I went to solve the issue, at loss about where should I go. So without a mobile phone line, I actually had to hunt down a payphone - thanks Hyne for small favors! - and called my boyfriend to tell him "the situation". After that I headed home, looked up the place I should go (that depends on which district are you inscribed, so the one my boyfriend knows isn't good for me, for I'm in a different district), and my aunt actually helped me with that. So we went to the "official documents' office" where I was received immediately - didn't even had time to take off my coat! - and a very nice, sweet guy asked me for my DL or my passport - I gave him this last one - and he quickly helped me fill the form to request my new ID. Thanks Hyne I've got a new picture, because I hated my last ID's picture. This next one isn't that good either, but it's an improvement considering the last one!

The guy then told me that my ID would be ready in 30 days. 30 days??? In Costa Rica I get my new ID or driving license in 3 minutes! I've got my brand new and first "Official Residence Card" (in the old ID's there were pages where such data was included. Now that the notebooks are gone, there's an ID card and an "official address card"). He told me that I could use meanwhile my Hungarian passport as official ID, until my actual ID is done. I didn't bother much about it, but it did made me smile how people at Costa Rica bitch about the waiting you have to do at the Civil Registry, and though I was served right away in here - probably because it was a low traffic hour - I'll have to wait far more than anyone in Costa Rica for my plastic.

Well, once this was done, we went back to fix my phone situation. Now, let me tell you in advace, that my operator is a private operator, not a State owned one. So, we went there, got called right away, by the same nice guy, and he started fixing my situation. As it happens, the fixing shouldn't have to be arranged directly though them, but through a series of e-mails and online forms and requests taking many days, but just as a favor - and because he knew someone in there - my situation was fixed there. I also wanted my own mobile Internet - which I got, and guess what? These two things took an hour of my life. Yes, one hour. The guy was really nice, and I guess that seeing how much time it was taking him to do all the TWO things I asked from him, he started telling me the story of his life in a half-flirtatious way (so salesman like!), and I took on the hint and asked him all kinds of telecommunications' questions, which amazed him and gave him the chance to ask how come I knew that, so I would talk and he could concentrate on his slow system while keeping me entertained (Rule #1 to keep a customer happy: make it all about the customer!).

I didn't mind, but it was funny again to compare Costa Rica and Hungary, and how people actually complain for the activating of a phoneline taking over 20 minutes.

People, procedures take time, and sometimes companies find that giving the best and fastest computers to their CEO's and their staff is a much better and justified move than giving it to Customer Service, who by rule always inherit the computers that have filtered down through the company and get discarded by the last link of the back office. Procedures are also way to ensure the reliability of a client, and they depend on the experience of the company with problematic clients, as well as the experience of the country in general. If in your country you've a culture that celebrates getting away with murder and consider "smart" people who manage to walk away without paying, then yes, get ready to face long insurances and procedures to get something where you could walk off without paying.

Have you ever considered that your Customer Service is also a result of the type of culture you help to creat? Have you considered that your attitude and also your attitude towards work, your responsabilities and those of others, also help to mold the type of Customer Service and the type of service you get? After all, it's people from the same culture you belong to, the one's serving you. Have you thought that instead of expecting THEM to change and suit your need, you could do the changing and adapt to the situation?

Thing is that everybody complain, but if you where to actually compare the services between countries, you would find that actually it isn't true that you have the worst service in the planet, and nor is it true that there's a place where the service is happy and swift and like a walk in Paradise. Something always annoy people because people are often predisposed to get annoyed.

Of course, when examples like this are shown up, then the usual rebuke is "well, other countries, because those are exceptions", which is fun, because they either can't come up with a country where things are the way they say they are, or the witness was a friend or family member of them, or you name it. Even if it was them, the case isn't clear and you are there with the feeling that something isn't right. And something isn't right.

It's time for us to realize that the Customer Service depends on the customer. We must realize that in order to make a transaction like this pleasant, also WE have to be pleasant. Sorry, the clerk isn't there to make you smile and serve you some coffee, and you won't lose an arm if you smile first and remain pleasant and understanding. So next time, when you have to make yet another endless queue, please make the effort and be a pleasant customer, be nice, smile, be understanding. Be all you want the clerk or Customer Service attendant to be, and you may be surprised at the kind of lovely service you can get!

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